AUTO PARTNERS _
This is the most recent of seven original, digital microsites I developed at Outside for Toyota Trucks. It's a feature collection of expert-based Detour Guides across the U.S., layering personality and destination service on brand messaging. Design by Tyler Hartlage. Profiles by Jesse Will
I wrote this recap of Outside's Off-Road Antidote campaign, which began with a event-based talent casting call where we found overworked subjects to feature at Bronco Off-Roadeo events.
I developed and managed this original digital experience, "A New Era in Off-Road Adventure" Design by Julia Walley
Make Your Escape is comprehensive digital guide to overlanding according to three experts, customized for Hankook Tire. Design by Stacy Jarvis. Advice from Erin McGrady, Aaron Mulkey, and Bryan Rogala
I helped edit the features in Dusty Times Issue 03, the print annual dedicated to off-road culture, underwritten by Custom Wheel House.
I managed this custom microsite to house an original video, a series of Extraordinary Adventures, plus info on the new GX. Design by Julia Walley. Regional destinations by Corey Buhay (Outside)
LIFESTYLE PARTNERS _
The campaign messaging and centralized landing page penned houses this novel campaign based on a social-first geo-guessing challenge on Outside's channels.
I developed this interactive digital experience for New Balance's Run Your Way campaign, housing detailed, expert-based guides to key US cities, and a trio of original films. Design by Julia Walley. Text by Lisa Jhung and Michael Charboneau.
Masters of Craft captures a series of outdoor adventurer-artisan profiles, two of which are brought to life on film, nested with interactive brand story elements. Design by Tyler Hartlage and Patrick Allison. Profiles by Graham Averill. Videos by Outside Studios.
I managed the execution of this award-winning microsite experience, Naked Trails, which houses a hilarious film and series of advice pieces on naked hiking to support a campaign driving awareness to the cereal brand, timed around World Naked Hiking Day. Design: Tyler Hartlage. Article text: Corey Buhay. Edit: Dennis Lewon. Concept: Sam Moulton
This original microsite, 30 Days of Strength, rolled out in weekly phases of new expert advice, tied to a daily email promotion driving traffic to interactive experience. Design by Julia Walley. Text by Graham Averill
Vertical Relief is an interactive microsite I managed that is stacked with destination content, and tied to a zany marketing campaign for a shoe release inspired by mountain goats. Design by Tyler Hartlage. Text by Jesse Will.
I produced the 4-episode Carry-on Adventures video-feature series for Expedia, along with a handful of other product partners including Oru Kayaks, Kammok, and Cotopaxi.
I managed Outside's white-label content delivery of 1,000 articles over a year and a half to populate the digital Field Guide section for the launch of Dick's Public Lands retail brand, providing a deep library of activity, skill, inspiration, advocacy, and destination stories from a stable of 20 writers.
Thank You, Running is a high-concept brand piece I assigned-edited after producing a more traditional profile series the year prior. Text by Lisa Jhung
CVB/DMO TRAVEL PARTNERS _
Roads to Adventure is a custom microsite I managed based around specific road-trip itineraries. Design by Stacy Jarvis. Text by Mary Reed.
One-off article I edited, covering two unique sister cities, and four separate CVB client-partners: "Meet Mountain Biking's Ultimate Ecosystem" written by Graham Averill
The Adventure Guide This original microsite was updated three times over various campaign cycles. Moving from a seasonal approach, to an activity-based approach, to the current iteration based on the five senses. Design by Julia Walley. Text by Zand Martin
Faces of the Adirondacks I wrote and produced this light and lean 2-part series paid for by ROOST for Canoe & Kayak (Men's Journal)
Lakeside Wonder is the comprehensive guide to a specific Michigan region, updated to include all seasons and activities. Design by Stacy Jarvis. Text by Jeff Smith
Connections Across Maine is another light and lean feature-video series paid for by the state of Maine in partnership with the Northern Forest Canoe Trail (C&K - Men's Journal). Videos and photos by Aaron Black-Schmidt and David Jackson.